Lead the development of site interfaces for a network of business-to-business travel information sites. Develop and deploy marketing client microsites and education sites, client registration engines, and single sign on solutions in C#/.NET. Develop new revenue producing products for network of sites, with focus on maximal profitability, speed of deployment, and ease of use.

• Hands-on development in C#/.Net, HTML5/JavaScript/CSS/SASS/Gulp for network of sites and new product offerings
• Serve as technical expert for client and sales calls, to distill complex technology and processes into easy to understand language, to ensure client and company are aligned with goals and deliverables
• Create client solutions for education customers, with focus on content presentment and testing, with custom registration options, and single sign on, and custom APIs to handle bi-directional data sharing
• Serve as technical expert for Google Ad Sense ad server, troubleshooting and solving problems with client creative, site targeting, and deliverability, maximizing revenue stream for company
• Participate in vendor evaluations, and make recommendations based on technical offerings

Responsible for all aspects of the company’s technology decisions, partnerships and implementations, while managing all aspects of day-to-day development, and staffing decisions. Led a small team of developers dedicated to building, maintaining and supporting a web-based application focused on cooking, which goes beyond recipes and actually walks users through cooking, so their entire meal is complete at the same time.

• Hands-on development in Xcode for Apple’s iOS platform for both iPhone and iPad versions of the Cooking Planit application, including builds, major and minor releases, and managing the Apple submission process
• Implement and extend open source iOS libraries for performance tracking, advertising (free versions only) and speech recognition for hands-free app control in cook mode (when hands are messy)
• Creation of 3 web-based environments (dev/stage/prod), with Git content repositories in the cloud
• Hands-on development in PHP/MySQL running on Ubuntu Linux and nginx, leveraging and extending open-source JavaScript libraries and PHP frameworks, while also developing custom classes and methods
• Selection of cloud-based hosting and DNS solutions for all applications (mobile and web), as well as setting up monitoring services for uptime and availability
• Establish and execute on development goals and milestones, while reporting back to the president and CEO on progress

Led a team of developers focused on mobile applications for both Android and iOS platforms. Served as primary interface to the rest of the company, taking in requirements and managing delivery schedules, code releases, and applications revenue.

• Hands-on development for Apple’s iOS platform
• Team lead for developers, setting strategy, direction and goals for the group
• Delivered over 12 iOS apps, introducing critical new revenue streams for the company
• Participate in due-diligence in evaluation of acquisitions for the company
• Maintain SVN source-code repository for all projects
• Debug code, analyze performance of apps

Provided technical oversight of all digital media products and services. Manage technical solution vendors and integration projects. Serve as lead project manager and developer for career-based websites, as well as technical lead on CMS deployment project.

• Serve as technology project manager and lead developer on publication-based site launch on a software-as-a-service content management system, developing component-level templates that are extensible and customizable
• Managed technology solutions and served as lead developer of career-based website re-launch, creating revenue and traffic opportunities in new vertical markets
• Coded solution for ad integration with streaming video provider and event content site provider in XML, PHP and dynamic HTML
• Designed new interface for career-based websites, to improve usability, traffic and advertising revenue
• Designed and developed new rich media ad templates for large ad unit using Flash, ActionScript, PHP, JavaScript and PHP, complete with an ad creation utility and demo facility for non-technical staff.
• Coded custom video ad wrapper in Flash and ActionScript to introduce video ad units on websites, introducing a new revenue stream while meeting evolving customer needs
• Coded custom newsletter and Blog in PHP to educate existing customer base on digital media product offerings and strategy, to increase revenue from existing customer base

Provided technical oversight of all digital media projects across 35 business-to-business websites. Worked in tandem with product management and development teams to ensure optimal technical approach and product outcome. Delivered products and services designed to deliver increased site content and traffic while building new revenue streams. Achieved 45% year-on-year revenue growth for 3 consecutive years.

• Investigated new digital media technology and services, and evaluate against PennWell’s criteria of “content, revenue, and traffic” to determine what features to introduce to publication websites
• Created technology road map based on current industry trends, to ensure timely roll-out of market-driven site features while evolving to Web 2.0 collaborative features and video content
• Developed and managed partnerships with top-tier Software-as-a-Service (SaaS) providers for content management, statistical analysis, and content delivery to expand offerings network-wide more rapidly
• Managed product road map and strategy, prioritizing projects for maximal audience and revenue impact, growing business to profitability and margins exceeding traditional side of the business
• Provided technical support and training for internal non-technical resources, including publishers, editors and support staff, helping to further digital media agenda internally, and with customers

Supported sales, marketing and technology strategy for 40 business-to-business publication websites that derive revenue from online advertising. Manage development specifications, features and launches for online products totaling $5 million in annual sales. Leverage expertise in areas of web development, design, marketing and branding, while concurrently measuring and analyzing site performance. Initiated template redesign project for sites, to provide easier end-user navigation, stronger branding, a more consistent look, and the opportunity for increased revenue through expanded advertisement sizes

• Designed, coded and implemented 45 HTML (MIME)-based e-newsletters in HTML and Velocity server-side templating language, while selecting and managing outsource partner for creation of Content Management System (CMS)
• Test and debug 40 publication-based websites, finding performance bottlenecks and compatibility issues, documenting issues and recommending/implementing changes and improvements
• Created banner ad testing facility in PHP and MySQL to give non-technical ad traffic staff a web-based test environment for e-mail newsletters
• Researched and selected new enterprise-wide statistical analysis package that increased traffic reporting accuracy by more than 150%. Handled contract and pricing negotiations and replaced existing system at significant two-year cost savings.
• Managed template redesigns for dynamically-generated websites, improving branding and identity standards while simplifying navigation thereby bolstering traffic to deeper content
• Launched Webcast presentation series, creating a new revenue stream for the company while adding multimedia, interactive, deep content to highly-targeted sites. Increased profit margin from 50% to 240% by decrease vendor costs and increasing offering availability
• Created and implemented division-wide project management process for all site-related development projects, including success metrics and feedback loops
• Performed division-wide online pricing analysis, adjusting ad prices to provide increased customer value while simultaneously increasing sales volume and revenues

Drove communication strategy for the company, developed budgets to deliver projects on time and within costs. Focused on branding and lead generation campaigns to enhance sales efforts. Established new corporate identity standards as company evolved from a commerce service provider to an e-business ASP.

• Spearheaded two major redesigns and re-launches of the corporate Web site, with focus on content, appearance and usability, increasing traffic and online lead generation by 200%
• Managed both internal and external Web development staff to produce new Web interface, navigation and content for re-launch of corporate Website as the company’s business strategy evolved
• Managed Web developers and content editors for the build of Intranet and customer Extranet facilities
• Managed external Web consulting firm to increase company's position in the major search engines to increase site traffic
• Established new corporate identity and branding standards to enhance company's image in the e-business ASP marketplace
• Managed both internal and external designers to produce corporate collateral, advertising, and trade show graphics

Produced and managed all marketing communications pieces, including print and Internet advertising, and developed corporate identity and branding. Served as a technical advisor to key channel, reseller and direct accounts. In 2-1/2 years, increased channel revenues by 400%, which became 50% of gross sales.

• Wrote copy for all press releases, spec sheets, product sales guides, cooperative advertising, product announcements, marketing updates and promotional pieces
• Tracked all ad spending and results of advertising (sell through and response rate)
• Worked with Manufacturer's Representative Organizations to position products in retail settings
• Conducted product training seminars in house and at catalog reseller locations
• Planned and executed company's trade show participation, including booth design and staffing
• Attended trade shows to meet with key accounts and re-establish contact with account managers from catalog resellers and trade publications
• Managed in-house graphic designer and outside agencies on collateral and packaging projects and oversaw all graphic related marketing functions
• Oversaw technical support department, serving as a liaison between engineering and technical support